Brand: Best Friends Animal Society
The Adoption Game
I created this social media campaign, from concept to final videos, for the Best Friends Animal Society. The campaign consisted of a series of vertical videos that I wrote, produced and directed.
The goal of the campaign was to build brand awareness, as well as awareness about animal adoption, in an entertaining and joyful way. Since we were creating these for social media, I wanted to choose a fun format that was easily recognizable, so that we could jump right into featuring these adoptable pets.
