Brand: Vetericyn

Much like @lilkiwipie, the Bark Brand is about unleashing joy. I wanted to create an Instagram carousel that embraced the brand's fun, irreverent humor in a way that highlighted Kiwi's signature ears and playful voice, so that the images tell a fun/ny, yet relateable story of what could happen when you have too much tugguila.

I created this social media campaign, from concept to final videos, for the Best Friends Animal Society. The campaign consisted of a series of vertical videos that I wrote, produced and directed.

The goal of the campaign was to build brand awareness, as well as awareness about animal adoption, in an entertaining and joyful way. Since we were creating these for social media, I wanted to choose a fun format that was easily recognizable, so that we could jump right into featuring these adoptable pets.

I wrote and produced this comedic sketch video about the iPhone. I wanted to capture the ridiculous humor of two women, who think they know what, while using wordplay to play up the comedy of the situation. It was featured by numerous blogs and influencers around the globe. It garnered over 50k views across all platforms and has an 82% funny rating on FunnyorDie.

I wrote and produced this comedic PSA for Singles Awareness Day that was featured by the Huffington Post and has an 80% funny rating on FunnyorDie. My goal was to capture the upsides of being single for those who may not be partnered up on Valentine's Day.

I created the top photo for Flossy Eater. I acted as the creative director for the post, creating the concept for the photograph, as well as writing an engaging tag. My goal was to capture the fluffy texture and how delicious the product is, as emphasized by the dog's excitement to see it falling from "the sky." The photos at the bottom were used as Stories for a campaign for Only Natural Pet.

I was approached by Front of the Pack to share our rescue story for their Gratitude Month giveaway/fundraiser for the Best Friends Animal Society. Through storytelling, I wanted to retain Kiwi's fun and sassy voice, while also adding a human element that would make viewers go awwww. The second two thirds of the video featured a montage of joyful moments, that are accompanied by an emotional voiceover, that any pet parent could deeply connect to, in this organic post for Front of the Pack.

For this campaign, 1-800-Flowers wanted to showcase all types of love for Valentine’s Day and how their products connect people (and their furry friends), in an organic Reel for Instagram. Since Kiwi has a series of Morning Routine videos, I thought that this would be the perfect way to integrate this product in an engaging way.

For this campaign, the goal was to introduce a new product - Wellness Bowl Boosters Freshly from Wellness Pet Company. I wanted to give the brand two different options - the first from the owner’s point of view (where real, healthy ingredients are emphasized) and the second was from the pet’s point of view (where she feels like she’s treated like royalty by being fed this new food topper). These videos were created specifically for use on TikTok.